Hi, I'm Antanina

Product Design Leadership | Experience Strategy | Digital Transformation

I am a visionary and strategic product design leader with nearly 20 years of experience driving customer-centered digital transformation across fintech, automotive, e-learning, and health — wellness. Proven expertise in scaling UX teams, integrating enterprise design systems, and aligning UX strategy with business goals to enhance engagement, reduce costs, and drive growth. I operate with high integrity, a bias for action, and an enterprise mindset, dedicated to fostering team development and leadership excellence.

Currently work at OneMain Financial, a leading personal loan lender dedicated to empowering millions of hard-working Americans with financial solutions that help them build stability and achieve their goals.

Carma

2019-2022

A bespoke component-driven employee platform, custom-built to substitute Salesforce and other antiquated administration systems to support the daily operations (workflows, calls, SMS conversations, back-office tasks) of over 1500 customer care and verification advocates, title and registration specialists.

Contact For Case Study

Carvana Purchase Process

2015-2017

A mobile-first browser app, enabling consumers to create and customize a deal and completely facilitate the purchase of a vehicle from a mobile device. This dynamic product featured customized financing terms through soft credit pull, applying a vehicle trade-in to the deal, integration of ancillary products, income & identity verification, collection of funds (ACH), scheduling delivery or pick-up, signing of contracts, and tracking of post-delivery tasks.